Be A Brand Ambassador
When I was preparing to study abroad, I bought my first DSLR camera.
DSLR cameras can be pretty expensive, especially for a college student. In this post, I will tell you how I became a brand rep and used the money I received to buy my first DSLR camera.
During my Junior year, Yik Yak (RIP) was a popular application for college students to communicate with each other anonymously. After coming home after a day-party, I saw a post by the company for applications to be a brand ambassador. Slightly buzzed I hit the apply button. I was prompted to answer a few questions about my hobbies and campus involvement over a recorded video. While I do not recommend showing up to a real job interview after going to a party, it definitely helped for the question where they asked to make the sound of a Yak would make. I can't say what noise I made, but whatever I said in the video application worked.
A few weeks later, I was sent a massive box of merchandise and added to the facebook group to communicate with other reps around the U.S. They sent socks, flags, stickers, t-shirts, cups, and other merchandise.
We were instructed to think of creative ways to hand out swag to students around campus to increase brand awareness. My favorite method of handing out merchandise was stuffing it in ziplock bags and hiding them around campus. I would then post clues on the application on their whereabouts. I also wrote messages in the ziplock asking to post on social media about finding the swag. It is straightforward to be a brand ambassador and what you put in, determines what you get out of it. Every company runs their brand ambassadorships/reps differently and have different requirements. Typically, you're doing a combination of gorilla marketing, handing out free merchandise from the company, and posting on social media. Being in a fraternity and being well connected with various organizations on campus helped me a lot as well.
Throughout the semester, I had to do specific tasks and upload proof of what I did on a website called Moodle, a typical website that companies use for brand ambassadorship programs. Each task had different payouts, depending on how complicated it was. If my memory is correct, each task ranged from $50-$150 and the company paid us with PayPal. There were also bonuses involved at the end if you completed every task they asked you to complete. I think totaled up to around $700-$800. I bought the Nikon D3300 and to this day is what I have used to take my photographs.
Unfornutaley, Yik Yak went bankrupt. But thankfully that was after I was paid for my work with them. Though it is important to note that I do not know this for certain, I do have my suspicion on why. From what the company paid their college ambassadors (there were around 250 of us at different college campuses), all the merchandise they bought, their failure of making profits and most likely lawsuits the company went bankrupt.
So yes, I got the brand ambassador position after coming home a little buzzed from a college house party, that's college. I learned a little about marketing and how to leverage social media for a startup business. I know how Silicon Valley of me. As a student at the time, studying International Relations, this was an excellent skill to pick up.
Fast forward 3 years and I have stumbled yet again another brand ambassador position for a company called clothing Seregentee. Seregentee has been on my radar for a while now. Between my passion for travel, International Relations, like-minded friends coupled with Instagrams algorithm, I saw more and more of this company showing up on my Instagram. Serengetee purchases fabrics from small local fabric business around the world and uses it make pocket-tees, backpacks, fanny packs, hats, camera straps, and various other apparel items. The company then donates 10% of profits to grass root causes and organizations around the world.
Here is a snapshot of my brand ambassador position for Serengetee so far:
Received a rep pack that had my official rep-tee shirt and other merchandise. I also ordered myself a cool camera strap with fabric from Morocco.
Give out discount codes-Enter Denyer at checkout and receive 20% off your order.
Wear my official Rep shirt or other products and post on Instagram.
Enter Internal contests that have different rewards for them.
Why should you be a brand ambassador?
An easy way to get marketing and social media experience if you are a college student.
Free swag and discount codes to a company you already support
Potentially easy money
Meet new people
If you kick ass, I've also heard of people landing jobs in the company they were ambassadors for.
Well, there you have it. If you read this entire post, it probably means you're interested in how you can be a brand ambassador too. If you have any questions, I am available to answer any questions you might have.
Be curious. Be courageous. Be chivalrous.